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Admen, Advertising, and the Golden Age of Radio

Autor: Cynthia B. Meyers
Editor: Fordham University Press
ISBN: 9780823253760
eISBN Pdf: 9780823253777
eISBN Epub: 9780823253760
Lugar de publicación: New York , United States
Digital: 2013
Idioma: Ingles

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Descripción:

Describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. Views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries. Examines the intersection of commerce and culture in American mass media.

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