Customer Encounters on Twitter

A Study of Positive Evaluation and Complaint Management on English Corporate Profiles

Auteur: Anna Tereszkiewicz
Éditeur: Jagiellonian University Press
ISBN: 9788323399971
Lieu de publication: Spain
Langue: Anglais

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Légende:

This book presents a discussion of the properties of customer encounters conducted on brand profiles on Twitter. The author characterizes consumer messages containing positive evaluation and complaints posted on company profiles.

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